Our Business Model
THE GARMENT GROUP / FASHION FUSION BUSINESS MODEL
A totally unique business model, The Garment Group fosters the inception and growth of independent business members operating under the trade name, Fashion Fusion, across Canada and remains supportive during the evolution of each new business. The Garment Group provides members with the necessary tools to create and sustain a successful business: Product sourcing and Business Consulting are ongoing services offered to the members of The Garment Group.
The Garment Group recommends fashion picks each season from our preferred suppliers based on designs that have a wide appeal to a large cross-section of ladies of various ages and body types. On the day of the sales event, retailers set up a professional retail boutique, displaying a mix of trendy, figure-flattering styles that complement many body types. Quality, price-conscious styles that offer a fashion forward look.
In a fast-paced environment, with hundreds or thousands of ladies walking past... Members are offering excitement in the fashion world, along with quality, value and exceptional customer service, in a friendly and convenient setting. Garment Group Members bring to the Canadian marketplace and specifically to the local market scene, convenient shopping through professional, portable boutiques brandishing a collection of fashion forward apparel.
Fashion Forward, Quality and Price-Conscious Ladies Fashions & Accessories; figure-flattering fashions for the Canadian woman. Our fashion lines are created in many countries around the world. The Garment Group values fair trade practices, and mutual respect between all parties in the distribution cycle where our members generate their livelihood through the Canadian Woman's love of fashion. Very current this year are shorter tops and distressed jeans, while tunics, leggings, and lifestyle fashions remain on trend. We love to inspire our customers to try something new and trendy.
Who are our Customers?
Active Canadian women who have busy lifestyles and a passion for fashion. Our customers opt for a trendy and age-apprpriate look in fashions that flatter all shapes and sizes. We are thrilled to introduce these women to a fashion forward apparel line and a convenient shopping experience that blends seamlessly with their busy lifestyles.
Who are our Members?
Members of The Garment Group are fashion-conscious individuals with a passion for entrepreneurship. All Members are independent retailers who establish their portable boutiques in exclusive venues or from their homes. Though we make selected product recommendations, each member has autonomy over his/her buying decisions from the varied and numerous product lines offered by our preferred suppliers.